Stand out!! : the secrets of branding for a new generation /

Bibliographic Details
Main Author:	McGurk, Brian (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2021.
Edition:	First edition.
Series:	Digital and social media marketing and advertising collection.
Subjects:	Branding (Marketing) Corporate culture. Ideals (Psychology) Strategic planning. Market share. Brand. Branding. Brand valuation. Brand strategy. Millennials. Gen Z. Employer branding. Brand identity. Brand culture. Social media. Digital marketing. Brand communication. Living the brand. Brand development. Brand equity. Brand values. Creativity. Design. Brand experience. Brand image. Brand implementation. Brand leadership. Brand performance. Brand planning. Brand principles. Brand proposition. iPhone. Qualitative research. Talent retention. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Chapter 1. Generation B: generation brand. Gen B and the rise of the brand generation. Generation X ; Generation Y ; Generation Z ; Introducing generation B ; From mobile phone to smartphone: an icon of the gen B era
Chapter 2. Secrets and lessons from the leading edge. The secrets and lessons of successful branding. Understanding branding ; Planning branding ; Creating branding ; Briefing branding ; Implementing branding ; Internalizing branding
Chapter 3 What's it worth? Valuing your brand. Why and how to value a brand. The cost approach ; The market approach ; The income approach ; Consumer-based approaches ; Financial-based approaches ; Formulary approaches ; Composite approaches
Chapter 4. Been there, done that, what next? Brand stewardship Is for the long-haul not the short-play
Chapter 5. The 9:6:3 guide to brand growth. The principles, truths, and challenges of brand leadership.