Stand out!! : the secrets of branding for a new generation /

Bibliographic Details
Main Author:	McGurk, Brian (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2021.
Edition:	First edition.
Series:	Digital and social media marketing and advertising collection.
Subjects:	Branding (Marketing) Corporate culture. Ideals (Psychology) Strategic planning. Market share. Brand. Branding. Brand valuation. Brand strategy. Millennials. Gen Z. Employer branding. Brand identity. Brand culture. Social media. Digital marketing. Brand communication. Living the brand. Brand development. Brand equity. Brand values. Creativity. Design. Brand experience. Brand image. Brand implementation. Brand leadership. Brand performance. Brand planning. Brand principles. Brand proposition. iPhone. Qualitative research. Talent retention. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references (pages 131-133) and index.
ISBN:	9781637421246 1637421249
ISSN:	2333-8830