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mods: Political branding in turbulent times Moufahim, Mona editor. ProQuest (Firm) text Electronic books. sz 2022 monographic eng remote 1 online resource. Chapter 1: Introduction- Political Branding in turbulent times -- Chapter 2: Political Brand Identity and Image: Manifestations, Challenges and Tensions -- Chapter 3: Political Branding in the USA Election of 2020 -- Chapter 4: A tale of trust and betrayal: Jokowis anti-corruption brand creation and transgression -- Chapter 5: Influencers and the building of political brands the case of India -- Chapter 6: Toxic Shock: Brexit and the lessons to be learned by UKs political brands -- Chapter 7: Movement parties as brand platforms: The Case of 5 Star Movement -- Chapter 8: How trust wins against criticism: Promise concept as a political branding tool: Lessons from Polish politics -- Chapter 9: Conclusion: The ethical challenges at the heart of Political Branding. Mona Moufahim, editor. Includes index. Branding (Marketing) Political aspects Political science History 21st century 2000-2099 fast JA85 .P65 2022 320.01/4 Political branding in turbulent times Basingstoke : Palgrave Macmillan, 2021 Palgrave studies in political marketing and management 9783030832292 3030832295 9783030832285 3030832287 https://ebookcentral.proquest.com/lib/tamucs/detail.action?docID=6792473 NhCcYBP 211028 20250816210354.8 in00004385360