Marketing communications in emerging economies. Volume I, Foundational and contemporary issues /

Bibliographic Details
Corporate Author:	ProQuest (Firm)
Other Authors:	Anning-Dorson, Thomas (Editor)
Format:	eBook
Language:	English
Published:	Cham : Palgrave Macmillan, [2021]
Series:	Palgrave studies of marketing in emerging economies.
Subjects:	Communication in marketing > Developing countries. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Chapter 1 Introduction to Marketing Communications: Setting the Scene for Emerging Economies
Chapter 2 Customer Value and Marketing Communications
Chapter 3 Cultural Values and Marketing Communications in Emerging Markets
Chapter 4 Bibliometric Review and Direction for Integrated Marketing Communications Research: Implications for Emerging Markets
Chapter 5 Analysing the influence of public relations in the integrated marketing communication process
Chapter 6 The Antecedents and Consequences of Brand Hate: A Review Of Current Literature
Chapter 7 Types of Corporate Social Responsibility Initiatives as Response to COVID-19 Pandemic in Emerging Economies - Isaac Coffie & Robert Hinson
Chapter 8 Visual Pollution through Excessive Outdoor Advertisements
Chapter 9 Radio Advertising and Bank Customers⁰́₉ Purchase Intention: Evidence from an Emerging Economy
Chapter 10 Technology and the Changing Communications Environment
Chapter 11 Conclusion and Way Forward for Marketing Communications in Emerging Economies. .