Cover Image

The digital marketing landscape : creating a synergistic consumer experience /

Bibliographic Details
Main Author: Rogers, Jessica L. (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2021.
Edition:First edition.
Series:Digital and social media marketing and advertising collection.
Subjects:
Internet marketing.
Digital media.
Electronic commerce.
Digital marketing.
Social media marketing.
SEO.
SEM.
PPC.
E-mail marketing.
Content marketing.
Branding.
Blogging.
Online experience.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Chapter 1. The digital brand experience
  • Chapter 2. A framework for search
  • Chapter 3. Social media to create and nurture relationships
  • Chapter 4. Mobile and e-mail as part of the customer experience
  • Chapter 5. Data driven decision making
  • Chapter 6. The synergistic relationship