rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Customer relationship management
    sub title: how to develop and execute a CRM strategy
  name:
    name part: Pearce, Michael
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: ProQuest (Firm)
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: nyu
    date issued: 2021
    edition: First edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    reformatting quality: access
    form: remote
    extent: 1 online resource.
  table of contents: Chapter 1. Introduction -- Chapter 2. Definition -- Chapter 3. The evolution of CRM -- Chapter 4. Developing a CRM strategy -- Chapter 5. The "C" in CRM -- Chapter 6. The "R" in CRM -- Chapter 7. The "M" in CRM -- Chapter 8. B2B -- Chapter 9. What is needed to successfully develop and implement a CRM strategy? -- Chapter 10. CRM benefits -- Chapter 11. Useful measurement definitions.
  target audience: specialized
  note: Michael Pearce FIC CMC.
  note: Includes bibliographical references (pages 193-194) and index.
  subject:
    topic: Customer relations
    topic: Management
  subject:
    topic: Relationship marketing
  subject:
    topic: Strategic planning
  subject:
    topic: Customer relationship management.
  subject:
    topic: CRM
  subject:
    topic: Relationship marketing.
  subject:
    topic: Customer loyalty.
  subject:
    topic: Targeted marketing.
  subject:
    topic: Customer centric business model.
  subject:
    topic: Database management.
  subject:
    topic: Data mining.
  subject:
    topic: Brand proposition.
  subject:
    topic: Brand positioning.
  subject:
    topic: Customer centric database.
  subject:
    topic: Cloud based CRM systems.
  subject:
    topic: Customer profitability.
  subject:
    topic: Customer segmentation.
  subject:
    topic: ROI.
  subject:
    topic: CRM strategy.
  classification: HF5415.5 .P43 2021
  classification: 658.812
  related item:
    title info:
      title: Marketing collection
  identifier: 9781953349651
  identifier: 195334965X
  identifier: 9781953349644
  identifier: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  record info:
    record content source: NhCcYBP
    record creation date: 190417
    record change date: 20250816222608.0
    record identifier: in00004385297