Customer relationship management : how to develop and execute a CRM strategy /

Bibliographic Details
Main Author:	Pearce, Michael (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2021.
Edition:	First edition.
Series:	Marketing collection.
Subjects:	Customer relations > Management. Relationship marketing. Strategic planning. Customer relationship management. CRM Customer loyalty. Targeted marketing. Customer centric business model. Database management. Data mining. Brand proposition. Brand positioning. Customer centric database. Cloud based CRM systems. Customer profitability. Customer segmentation. ROI. CRM strategy. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references (pages 193-194) and index.
ISBN:	9781953349651 195334965X
ISSN:	2169-3986