rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: Myth and Propaganda of Black Buying Power
  name:
    name part: Ball, Jared A.
    role:
      role term: creator
    role:
      role term: author.
    role:
      role term: aut
    role:
      role term: http://id.loc.gov/vocabulary/relators/aut
  name:
    name part: SpringerLink (Online service)
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: sz
    date issued: 2020
    edition: 1st ed. 2020.
    issuance: monographic
  language:
    language term: eng
  physical description:
    reformatting quality: access
    form: remote
    extent: 1 online resource (XI, 111 pages)
  abstract: This Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, class and economics in the United States. For generations Black people have been told they have what is now said to be more than one trillion dollars of "buying power," and this book argues that commentators have misused this claim largely to blame Black communities for their own poverty based on squandered economic opportunity. This book exposes the claim as both a marketing strategy and myth, while also showing how that myth functions simultaneously as a case study for propaganda and commercial media coverage of economics. In sum, while "buying power" is indeed an economic and marketing phrase applied to any number of racial, ethnic, religious, gender, age or group of consumers, it has a specific application to Black America.
  table of contents: Chapter 1. Propaganda volume Economics: Constructing a Myth -- Chapter 2. Buying Power Not Protest: The Myth Presents Unrest -- Chapter 3. The Myth's Modern Purveyors: Reviewing Selig and Nielsen -- Chapter 4. The Myth at Play: The Oh So Suitable Environment -- Chapter 5. Freedom Was the Call but 'Instead, They Got a Bank' -- Chapter 6. Conclusion.
  note: by Jared A. Ball.
  subject:
    topic: Welfare economics
  subject:
    topic: Economic history
  subject:
    topic: African Americans
  subject:
    topic: Culture-Economic aspects
  subject:
    topic: Social Choice/Welfare Economics/Public Choice/Political Economy
  subject:
    topic: Economic History
  subject:
    topic: African American Culture
  subject:
    topic: Cultural Economics
  classification: HB846-846.8
  classification: 302.1
  related item:
    title info:
      title: Springer Nature eBook
  identifier: 9783030423551
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record creation date: 200401
    record change date: 20240805190149.2
    record identifier: in00004382214