rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Integrated marketing communication
    sub title: creative strategy from idea to implementation
  name:
    name part: Blakeman, Robyn
    name part: 1958-
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: ProQuest (Firm)
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: mdu
    date issued: 2018
    copyright date: 2018
    edition: Third edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (369 pages)
  note: Robyn Blakeman, University of Tennessee, Knoxville.
  note: Includes bibliographical references and index.
  subject:
    topic: Communication in marketing
  classification: HF5415.123 .B535 2018
  classification: 658.802
  related item:
    title info:
      title: Integrated marketing communication : creative strategy from idea to implementation
    name:
      name part: Blakeman, Robyn, 1958-
    origin info:
      publisher: Lanham, Maryland : Rowman & Littlefield, c2018
      edition: Third edition.
    physical description:
      extent: viii, 359 pages
    identifier: 2017042452
  identifier: 9781538101049
  identifier: 9781538101063 (e-book)
  identifier: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  record info:
    record content source: MiAaPQ
    record creation date: 180129
    record change date: 20211213071812.0
    record identifier: in00004380588
    language of cataloging:
      language term: eng