http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
creative strategy from idea to implementation
Robyn Blakeman, University of Tennessee, Knoxville.
Includes bibliographical references and index.
Integrated marketing communication : creative strategy from idea to implementation
Lanham, Maryland : Rowman & Littlefield, c2018