Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science /

Bibliographic Details
Main Author:	Marc, Lim Weng (Author)
Corporate Author:	ProQuest (Firm)
Other Authors:	Bhattacharyya, Jishnu (Editor), Dash, Manoj Kumar (Editor), Hewege, Chandana (Editor), Makam, Sathyaprakash Balaji (Editor)
Format:	eBook
Language:	English
Published:	Boca Raton, FL : Productivity Press, 2022.
Subjects:	Marketing > Case studies. Social responsibility of business > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

Similar Items

Chipotle, sustainability, and brand tracking.
Published: (2011)

Marketing children's party services : Rugged Earth Adventures /
by: O'Brien, Justin
Published: (2016)

Sandy Shores Cottages : a new marketing plan for a new owner /
by: Hennessey, Sean M.
Published: (2016)

Targeting rural yoghurt market : a way forward /
by: Kumara, P. A. P. Samantha, et al.
Published: (2016)

San Miguel : expanding the amaranth market /
by: Elias, Jaan, et al.
Published: (2016)

Social entrepreneurship and innovation : international case studies and practice /
Published: (2016)

FFC's community empowerment initiatives towards sustainability : a case study /
by: Mustaghis-ur-Rahman
Published: (2016)

The founders are the promotion /
by: Chaston, Ian
Published: (2016)

Curators of Sweden.
Published: (2016)

A case study on the legal application of good corporate citizenship and social license /
by: Bone, Jeffrey
Published: (2016)

SoleRebels - targeting the ethical consumer /
by: McCarthy, Breda
Published: (2016)

Undertaking marketing research for low-income consumers in India : a Firmenich initiative /
by: Singh, Ardhendu Shekhar, et al.
Published: (2016)

Terlato Wines International : managing Rutherford Hill merlot in a post-sideways market /
by: Tybout, Alice M., et al.
Published: (2016)

Corporate responsibility and sustainability during the Coronavirus crisis : international case studies /
Published: (2021)

Corporate responsibility and sustainability : DHL, the National University of Singapore, and the Asia Pacific sustainable Supply Chain Centre /
by: De Lange, Deborah
Published: (2016)

Windhorse Farm : planning for a sustainable future /
by: Voltan, Annika
Published: (2016)

Corporate social responsibility : is it a matter of ethics? /
by: Laeequddin, Mohammed, et al.
Published: (2016)

Corporate global citizenship : doing business in the public eye /
Published: (1997)

Mart /
by: Dayal, Ishwar
Published: (2016)

Is it better to ask permission or to ask forgiveness? /
by: Johnson, Craig E. (Craig Edward), 1952-
Published: (2016)

Starbucks, marketing campaigns, and Way5 innovation.
Published: (2011)

J L Zwane : corporate social responsibility meets social entrepreneur /
by: Mitchell, Clare, et al.
Published: (2016)

The washing powder wars : Ariel versus Omo /
by: Bowen, Amanda, et al.
Published: (2016)

Bayer CropScience, India (building and sustaining a responsible supply chain) /
by: Roy, Vineeta Dutta
Published: (2016)

Engaging consumers' senses for creating unique brand positioning /
by: Agarwal, Sharad, et al.
Published: (2016)

Auto-Tecnic GmbH /
by: Pickton, David
Published: (2016)

Ethics in marketing : international cases and perspectives /
by: Murphy, Patrick E., 1948-, et al.
Published: (2017)

Storytelling : brewing up a community at Windsor and Eton /
by: O'Brien, Justin
Published: (2016)

Mayor Greg Goodnight : crisis in the U.S. auto industry /
by: Bates, Lisa Tepper, et al.
Published: (2016)

TOMS, online identities, and stakeholders.
Published: (2012)

Marketing the Nissan Micra and Tata Nano using social media /
by: Tybout, Alice M., et al.
Published: (2016)

Promise of prosperity in a conflicted community : a local national employee's experience working for a foreign multinational company /
by: Walker, Jennie
Published: (2016)

Pagewell 2.0 : using customer research for product development /
by: Sawhney, Mohanbir S., et al.
Published: (2016)

Retail management & marketing at Kinky Knickers.
Published: (2016)

Woolworths SA : something in the yoghurt mix /
by: Bowen, Amanda, et al.
Published: (2016)

Commonfund ESG /
by: Elias, Jaan, et al.
Published: (2016)

Nintendo : marketing strategies in a turbulent environment /
by: Baack, Daniel W., et al.
Published: (2016)

Corporate social responsibility : private sector engagement at CARE International.
Published: (2016)

Good Capital and Better World Books.
by: Jones, Jamie, et al.
Published: (2016)

Scaling-up for sustainability : integrated reporting of Takeda Pharmaceutical /
by: Mori, Katsuhiko
Published: (2016)