Corporate heritage marketing : using the past as a strategic asset /

Bibliographic Details
Main Authors:	Riviezzo, Angelo (Author), Garofano, Antonella (Author), Napolitano, Maria Rosaria (Author)
Corporate Author:	Taylor & Francis
Format:	eBook
Language:	English
Published:	London ; New York : Routledge, Taylor & Francis Group, 2021.
Series:	Routledge studies in marketing.
Subjects:	Marketing > Italy. Cultural property > Italy > Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781003167259 100316725X 9781000390636 1000390632 9781000390704 1000390705