Foundations of marketing /

Bibliographic Details
Main Authors:	Pride, William M. (Author), Ferrell, O. C. (Author)
Format:	Book
Language:	English
Published:	Boston : Cengage, [2022]
Edition:	Ninth edition.
Subjects:	Marketing.

Description
Item Description:	Previous edition: 2019.
Physical Description:	xxii, 553 pages : color illustrations ; 28 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780357129463 0357129466