Big bucks, big pharma : marketing disease & pushing drugs /

Big Bucks, Big Pharma pulls back the curtain on the advertising tactics of the multi-billion dollar pharmaceutical industry to expose how it uses, manipulates, and sometimes creates illness in the pursuit of profit. With the help of health professionals and media scholars, the film dissects some of...

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Bibliographic Details
Corporate Author:	Kanopy (Firm)
Other Authors:	Alper, Loretta, Brandoli, Peter, Earp, Jeremy, Goodman, Amy, Jhally, Sut, Killoy, Andrew, Rabinovitz, David, Ridberg, Ronit
Format:	Video
Language:	English
Published:	[San Francisco, California, USA] : Kanopy Streaming, 2014.
Subjects:	Direct-to-consumer prescription drug advertising. Drugs > Marketing. Health and medicine. Media education. Pharmaceutical industry > Marketing. Drugs. Documentary films.
Online Access:	Connect to this streaming video

Description
Summary:	Big Bucks, Big Pharma pulls back the curtain on the advertising tactics of the multi-billion dollar pharmaceutical industry to expose how it uses, manipulates, and sometimes creates illness in the pursuit of profit. With the help of health professionals and media scholars, the film dissects some of the most striking pharmaceutical ads on televison, in the end revealing how the industry exploits people's emotions to promote the use of prescription drugs.
Physical Description:	1 online resource (1 video file, 46 min.)
Format:	Mode of access: World Wide Web.
Audience:	Grade 9+ Higher education.
Production Credits:	Narrator, Amy Goodman ; editor, Ronit Ridberg ; camera, David Rabinovitz ; music, Andrew Killoy, Peter Brandoli.