The art of digital marketing for fashion and luxury brands : market spaces and marketplaces /
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Palgrave Macmillan,
[2021]
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- 1 the key drivers of perceived omnichannel service quality in fashion
- 2 omnichannel retailing and brand equity: a new balance to achieve
- 3 opinion leaders, short videos and virtual communities in the fashion industry
- 4 fashion bloggers: temperament and characteristics
- 5 online brand communities, customer participation and loyalty in the luxury fashion industry: strategic insights
- 6 maintaining a creative brand image in an omnichannel world
- 7 online brand communities and brand loyalty: toward a social influence theory
- 8 exploring the emergence of luxury smartphones and switching behavior
- 9 digital marketing in luxury fashion - from crisis to strength
- 10 The effect of social ewom on consumers behaviour patterns in the fashion sector
- 11 Online service failure and recovery strategies: examining the influences of user-generated content
- 12 Building a sustainable brand image in luxury fashion companies
- 13 Becoming digital: the need to redesign competences and skills in the fashion industry
- 14 Luxury fashion in the chinese marketplace and the new online channels: an emerging perspective
- 15 managing online touchpoints for a consistent customer experience: cases from fashion retailing
- 16 leveraging ewom on service failure recovery strategy: an insight into the brand perspective
- 17 opera as luxury in culture: the marketing impact of digitalization.