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China livestreaming e-commerce industry insights /

Bibliographic Details
Main Author: Si, Ruo (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: Singapore : Palgrave Macmillan, [2021]
Series:Palgrave pivot.
Subjects:
Electronic commerce > China.
Streaming video > Economic aspects > China.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • The Evolvement of Livestreaming E-Commerce
  • Market Overview for Livestreaming E-Commerce
  • Methodology of Influencer Marketing in Livestreaming E-Commerce
  • Livestreaming E-Commerce Platforms in China: Types and Strategies
  • Risks and Future of Livestreaming E-Commerce in China.