rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: Routledge companion to marketing research
  title info:
    title: Marketing research
  name:
    name part: Wright, Len Tiu
    role:
      role term: editor.
  name:
    name part: Moutinho, Luiz
    role:
      role term: editor.
  name:
    name part: Stone, Merlin
    name part: 1948-
    role:
      role term: editor.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: enk
    date issued: 2021
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xix, 611 pages : illustrations ; 26 cm.
  abstract: This single volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods such as methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis, big data, neuroscientific techniques and physiological measures, voice prints, human-computer interaction and emerging approaches such as shadowing, netnographies and ethnographies. Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.
  note: edited by Len Tiu Wright, Luiz Moutinho, Merlin Stone and Richard P. Bagozzi.
  note: Includes bibliographical references and index.
  subject:
    topic: Marketing research
  classification: HF5415.2 .R68 2021
  classification: 658.8/3
  related item:
    title info:
      title: Routledge companions in business, management and accounting
  identifier: 9781138682788
  identifier: 1138682780
  identifier: 9781315544892
  identifier: 2020054947
  record info:
    record content source: DLC
    record creation date: 201204
    record change date: 20220105155950.0
    record identifier: in00004364054