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How Effective Is Location-Targeted Mobile Advertising? /

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Mobile advertising that is targeted based on a consumer's location can be effective -- particularly with customers who have a high level of interest in the type of product you're selling.

Bibliographic Details
Main Authors: Keith, Megan (Author), Luo, Xueming (Author), Fang, Zheng (Author)
Corporate Author: Safari, an O'Reilly Media Company
Format: eBook
Language:English
Published: MIT Sloan Management Review, 2015.
Edition:1st edition.
Subjects:
Electronic books.
Online Access:Connect to this electronic resource

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