rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing brands in Africa
    sub title: perspectives on the evolution of branding in an emerging market
  name:
    name part: Appau, Samuelson
    role:
      role term: editor.
  name:
    name part: ProQuest (Firm)
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2021
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  table of contents: Chapter 1. Marketing Brands in Africa: An Introduction -- Chapter 2. Branding Start-ups in Africa -- Chapter 3. In Dangerous Waters: Building an Oil and Gas Brand in Africa -- Chapter 4. Branding and Marketing Religious Organizations in Africa -- Chapter 5. Visit Africa: Place Branding in Africa -- Chapter 6. University Brand Marketing: A Website Analysis of Leading Universities in Africa -- Chapter 7. Marketing Brands to Rural Consumers in Africa -- Chapter 8. Mapping the Positioning of Political Brands in Ghana -- Chapter 9. Before Coca Cola: The History and Evolution of Branding in Africa -- Chapter 10. Using Local Culture in Brand Positioning and Communication -- Chapter 11. Unbranded: The Challenges of Branding for Africas Informal Economy -- Chapter 12. Brand Africa: The Paradox of Africas Image in Global Marketing Discourse -- Chapter 13. Branding Betwixt and Between the Local and Global.
  note: edited by Samuelson Appau.
  note: Includes index.
  note: Electronic resource.
  subject:
    geographic code: f------
  subject:
    topic: Branding (Marketing)
    geographic: Africa
  classification: HF5415.1255 .M37 2021
  classification: 658.827096
  related item:
    title info:
      title: Marketing brands in Africa
    origin info:
      publisher: Basingstoke : Palgrave Macmillan, 2021
  related item:
    title info:
      title: Palgrave studies of marketing in emerging economies
  identifier: 9783030772048
  identifier: 3030772047
  identifier: 9783030772031
  identifier: 3030772039
  identifier: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  record info:
    record content source: NhCcYBP
    record creation date: 210924
    record change date: 20250816210240.1
    record identifier: in00004361949