http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
perspectives on the evolution of branding in an emerging market
Chapter 1. Marketing Brands in Africa: An Introduction -- Chapter 2. Branding Start-ups in Africa -- Chapter 3. In Dangerous Waters: Building an Oil and Gas Brand in Africa -- Chapter 4. Branding and Marketing Religious Organizations in Africa -- Chapter 5. Visit Africa: Place Branding in Africa -- Chapter 6. University Brand Marketing: A Website Analysis of Leading Universities in Africa -- Chapter 7. Marketing Brands to Rural Consumers in Africa -- Chapter 8. Mapping the Positioning of Political Brands in Ghana -- Chapter 9. Before Coca Cola: The History and Evolution of Branding in Africa -- Chapter 10. Using Local Culture in Brand Positioning and Communication -- Chapter 11. Unbranded: The Challenges of Branding for Africas Informal Economy -- Chapter 12. Brand Africa: The Paradox of Africas Image in Global Marketing Discourse -- Chapter 13. Branding Betwixt and Between the Local and Global.
Palgrave studies of marketing in emerging economies