Cover Image

Advanced digital marketing strategies in a data-driven era /

Bibliographic Details
Corporate Author: IGI Global Online
Other Authors: Saura, José Ramón, 1992- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : Business Science Reference, an imprint of IGI Global, [2021]
Series:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
Internet marketing.
Internet marketing > Statistical methods.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:"Premier Reference Source" -- taken from front cover.
Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781799880059
1799880052
DOI:10.4018/978-1-7998-8003-5