Cover Image

Shopping revolution : how retailers succeed in an era of endless disruption accelerated by COVID-19.

Bibliographic Details
Main Author:	Kahn, Barbara E. (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	[Place of publication not identified] : Wharton School Press, 2021.
Edition:	Updated and expanded edition.
Subjects:	Branding (Marketing) Strategic planning. Brand name products > Management. Corporations > Growth. Electronic books.
Online Access:	Connect to the full text of this electronic book

Similar Items

Perspectives on purpose : building brands and businesses for the twenty-first century /
Published: (2019)

Competitive branding strategies : managing performance in emerging markets /
by: Rajagopal, 1957-
Published: (2019)

Brand vs. wild : building resilient brands for harsh business environments /
by: Lewis, Jonathan David
Published: (2017)

Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
by: Taylor, David, 1964-
Published: (2004)

Trump University branding 101 : how to build the most valuable asset of any business /
by: Sexton, Donald E., 1943-
Published: (2008)

Integrated branding : becoming brand-driven through companywide action /
by: LePla, F. Joseph, 1955-
Published: (1999)

Marketing strategy /
Published: (2014)

Disruptive marketing : what growth hackers, data punks, and other hybrid thinkers can teach us about navigating the new normal /
by: Colon, Geoffrey
Published: (2016)

Detroit venture partners, customer data, and branding.
Published: (2013)

Strategic branding.
Published: (2016)

Leveraging the brand.
Published: (2016)

Charity water, trends and brand imperatives.
Published: (2015)

From chaos to opportunity : why brand strategy matters more than ever.
Published: (2016)

Me, incorporated? personal branding & the meaning of work.
Published: (2017)

The new frontier of - branding.
Published: (2015)

Visual branding : a rhetorical and historical analysis /
by: McQuarrie, Edward F., et al.
Published: (2016)

The brand marketing book : creating, managing, and extending the value of your brand /
by: Marconi, Joe
Published: (2000)

Personal branding for dummies /
by: Chritton, Susan
Published: (2014)

Strategic brand management.
Published: (2016)

Uber-branding : how to create desire beyond utility, value or reason.
Published: (2016)

Brand equity.
Published: (2016)

International corporate brand management : evaluating standardized corporate branding across countries /
by: Meierer, Markus
Published: (2011)

Brand, meet story : how to create engaging content to win business and influence your audience /
by: Pemberton Levy, Heather
Published: (2016)

Brand failures /
by: Haig, Matt
Published: (2003)

Customer experience branding : driving engagement through surprise and innovation /
by: Gad, Thomas
Published: (2016)

Holistic approaches to brand culture and communication across industries /
Published: (2018)

Brand fans : lessons from the world's greatest sports brands /
by: Smith, Aaron, 1972-
Published: (2017)

Creating powerful brands in consumer, service and industrial markets /
by: De Chernatony, L. (Leslie)
Published: (2003)

Effective brand leadership : be different, stay different ... or perish! /
by: Edger, Chris, et al.
Published: (2016)

City Branding and Promotion : The Strategic Approach /
by: Cudny, Waldemar
Published: (2019)

Momentum : how companies become unstoppable market forces /
by: Ricci, Ron

Brand management : an introduction through storytelling /
by: Mogaji, Emmanuel
Published: (2021)

Exploring the rise of fandom in contemporary consumer culture /
Published: (2017)

Creating a brand identity : a guide for designers /
by: Slade, Catharine
Published: (2016)

Brand valuation /
by: Paugam, Luc, et al.
Published: (2016)

Emotional banking : fixing culture, leveraging FinTech, and transforming retail banks into brands /
by: Blomstrom, Duena
Published: (2018)

The marketing complex : why modern marketers need to manage multiplicity /
by: Lury, Giles
Published: (2017)

Place branding : connecting tourist experiences to places /
Published: (2020)

Building a brand /
Published: (2014)

The pirate inside : building a challenger brand culture within yourself and your organization /
by: Morgan, Adam, 1969-
Published: (2004)