Transitioning to virtual and hybrid events : how to create, adapt, and market an engaging online experience /

Bibliographic Details
Main Authors: Chodor, Ben (Author), Cyranski, Gabriella (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: Hoboken : John Wiley & Sons, Inc., [2021]
Subjects:
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Understanding virtual and hybrid events
  • Understanding virtual communication tools
  • Converting from physical to virtual
  • Hybrid events: The best of both worlds
  • Virtual event planning 101
  • Assembling your virtual event or hybird event team
  • Adapting your content for virtual
  • Preparing speakers for virtual appearances
  • Monetization through exhibitors and sponsorships
  • Marketing your virtual event
  • The power of virtual event data
  • Conclusion: Virtual events are here to stay.