Transitioning to virtual and hybrid events : how to create, adapt, and market an engaging online experience /
| Main Authors: | , |
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken :
John Wiley & Sons, Inc.,
[2021]
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Understanding virtual and hybrid events
- Understanding virtual communication tools
- Converting from physical to virtual
- Hybrid events: The best of both worlds
- Virtual event planning 101
- Assembling your virtual event or hybird event team
- Adapting your content for virtual
- Preparing speakers for virtual appearances
- Monetization through exhibitors and sponsorships
- Marketing your virtual event
- The power of virtual event data
- Conclusion: Virtual events are here to stay.