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The new luxury : defining the aspirational in the age of hype /

"This book provides the foundational knowledge for brands, consumers, and curious minds to learn about the changing face of the luxury market. Featuring new interviews with industry leaders including Kim Jones, Hiroshi Fujiwara, and Yoon, case studies of the most important brands of the new lu...

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Bibliographic Details
Other Authors: DeLeon, Jian (Editor), Klanten, Robert (Editor)
Format: Book
Language:English
Published: Berlin : Gestalten, 2019.
Subjects:
Luxury goods industry.
Luxuries > Social aspects.
Luxuries > Marketing.
Brand choice.
Clothing trade.
Luxusgüterindustrie.
Markenartikel.
Produktmarketing.
Sozialverhalten > Motiv.

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