Mass communication : living in a media world /
"Designed to give students the media literacy principles and critical thinking skills they need to become a self-aware media consumer, the seventh edition of Mass Communication provides comprehensive yet compact coverage of all aspects of mass media, along with incisive analysis and fun, conver...
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| Format: | Book |
| Language: | English |
| Published: |
Los Angeles :
Sage,
[2019]
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| Edition: | Edition 7. |
| Subjects: |
| Summary: | "Designed to give students the media literacy principles and critical thinking skills they need to become a self-aware media consumer, the seventh edition of Mass Communication provides comprehensive yet compact coverage of all aspects of mass media, along with incisive analysis and fun, conversational writing. In every chapter, students will explore the latest developments and recent events that are changing the face of media today"-- |
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| Physical Description: | xxxiii, 493 pages : illustrations (chiefly color), color map ; 28 cm |
| Bibliography: | Includes bibliographical references (pages 437-481) and index. |
| ISBN: | 9781544332345 1544332343 9781544364414 1544364415 |