Improving university reputation through academic digital branding /
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| Format: | eBook |
| Language: | English |
| Published: |
Hershey, PA :
Information Science Reference, an imprint of IGI Global,
[2021]
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| Series: | Advances in educational marketing, administration, and leadership (AEMAL) book series.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- FemTechNet : a collaborative digital platforms for academic dissemination on technology and feminism / Elena Robles Mateo
- Digital platforms focused on audiovisual / Narce Ruiz
- The impacts of social media in higher education institutions : how it evolves social media in universities / Verónica Gutiérrez, Ariana DelPino
- Branding digital in higher education institutions : theoretical contexts of digital branding in universities / Ariana Del Pino Espinoza, Ariana Garcia
- Inclusive education in the university : contributions to the academic digital brand and the university reputation / Marylin Figueroa Cruz, Gretel Vázquez Zubizarreta, CubaIvette Méndez Forns, María Langarano Delá, Carlos Loyola Romero
- Academic e-branding focused on the IES analyzing digital visibility in Latin American and European universities / Rita Pluas Salazar, Germanico Tovar, Kerly Alvarez
- Podcasting as a tool to make online academic dissemination more visible / Raúl Terol Bolinches, Nadia Alonso-López
- Introduction : academic e-branding for improving university reputation / Ariana Del Pino Espinoza, Maria Lloret Romero
- Emerging technologies and universities : the 4IR and the future of higher education / Fausto E. Jacome
- Editorial design : elements of editorial design / Antonio Moncayo.