Toward behavioral transaction cost economics : theoretical extensions and an application to the study of MNC subsidiary ownership /
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| Format: | eBook |
| Language: | English |
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Cham, Switzerland :
Palgrave Macmillan, an imprint of Springer Nature,
[2021]
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| Series: | International marketing and management research.
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| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Is Transaction Cost Economics Behavioral? -- Clarifying Key Terms and Philosophical Foundations of Transaction Cost Economics -- Opportunism and Bounded Rationality in Transaction Cost Economics: Values, Attitudes, or Behaviors? -- Modeling Bounded Rationality: Mediation or Moderation-or Bounded Rationalizing? -- Toward Behavioral Transaction Cost Economics and Beyond -- An Empirical Application to the Study of MNC Subsidiary Ownership -- Implications, Future Directions, and Conclusion. Electronic resource. |
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| Physical Description: | 1 online resource. |
| ISBN: | 9783030468781 303046878X |