Toward behavioral transaction cost economics : theoretical extensions and an application to the study of MNC subsidiary ownership /

Bibliographic Details
Main Author: Peng, George Z. (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: Cham, Switzerland : Palgrave Macmillan, an imprint of Springer Nature, [2021]
Series:International marketing and management research.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Is Transaction Cost Economics Behavioral? -- Clarifying Key Terms and Philosophical Foundations of Transaction Cost Economics -- Opportunism and Bounded Rationality in Transaction Cost Economics: Values, Attitudes, or Behaviors? -- Modeling Bounded Rationality: Mediation or Moderation-or Bounded Rationalizing? -- Toward Behavioral Transaction Cost Economics and Beyond -- An Empirical Application to the Study of MNC Subsidiary Ownership -- Implications, Future Directions, and Conclusion.
Electronic resource.
Physical Description:1 online resource.
ISBN:9783030468781
303046878X