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Celebrity and the American political process : integrated marketing communication /

Bibliographic Details
Main Author: Brubaker, Jennifer, 1976- (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: Lanham, Maryland : Lexington Books, [2021]
Series:Integrated marketing communication (Lanham, Md.)
Subjects:
Communication in politics > United States.
Advertising, Political > United States.
Endorsements in advertising > Political aspects > United States.
Celebrities > Political activity > United States.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781498579735
1498579736