Brand storytelling in the digital age : theories, practice and application /

Bibliographic Details

Main Author:	Moin, S. M. A. (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	Cham, Switzerland : Palgrave Macmillan, [2020]
Series:	Palgrave pivot.
Subjects:	Branding (Marketing) Customer relations. Storytelling. Internet marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book