A huge revolution of theatrical commerce : Walter Mocchi and the Italian musical theatre business in South America /
In the first third of the twentieth century, South America became the most important market for many European theatrical companies. When Italy found itself in various theatrical crises, Walter Mocchi created a transoceanic theatrical empire, using his business acumen to craft viable solutions. While...
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| Format: | Book |
| Language: | English |
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Cambridge, United Kingdom ; New York, NY :
Cambridge University Press,
2020.
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| Series: | Cambridge elements. Elements in musical theatre.
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Table of Contents:
- Introduction
- Crisis in Italy, opportunity in South America : theatrical economies at the turn of the twentieth century
- Mocchi in South America : the Sociedad Teatral ĺtalo-Argentina
- Mocchi in Italy : the early years of the Società Teatrale Internazionale
- Becoming the "Buffalo Bill of Italian impresarios " : Mocchi and La Teatral
- Mocchi and World War I : new challenges, new cooperations
- New initiatives, new controversies : Mocchi in the 1920s and 1930s
- Epilogue.