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House Industries lettering manual /

"A practical and highly visual guide to hand-lettering from renowned design studio House Industries, covering the history, methods, and foundational techniques of lettering, featuring case studies and typographical models of a range of lettering categories including serifs, sans serifs, and bru...

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Bibliographic Details
Main Author: Barber, Ken, 1972- (Author)
Corporate Author: House Industries
Format: Book
Language:English
Published: California : Watson-Guptill, [2020]
Subjects:
Lettering > Technique.
Alphabets.
Handbooks and manuals.
Table of Contents:
  • Leettering basics. Read this book
  • Letter-making methods
  • Uses and advantages of lettering
  • Requirements of successful lettering
  • The lettering process
  • The anatomy of letterforms
  • Lettering models
  • The power of observation
  • The letterer's toolbox
  • Lettering technique. Drawing methods
  • Sketching techniques
  • Color: the most important factor
  • Optical effects
  • Modifying letterforms
  • Composition
  • Putting it into practice
  • Production
  • Leettering models. Serif styles: ad roman, modern, slab serif
  • Sans serif styles: ad gothic
  • Script styles: roundhand
  • Brush styles: brush script, brush roman
  • A few parting words.