rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Corporate communication
    sub title: transformation of strategy and practice
  name:
    name part: Goodman, Michael B.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Hirsch, Peter B.
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: nyu
    date issued: 2019
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: pages cm
  abstract: "Corporate Communication: Transformation of Strategy and Practice takes advantage of the responses of Chief Communication Officers to the CCI Corporate Communication Practices and Trends Studies from 1999 to 2019 to explore the impact of these developmental phases: The Internet and Corporate Websites; Social Media in and out of Corporate Communication; Business Digitization; The aim of this exploration is to focus our understanding of the foundation on which the profession of corporate communication was established, and to provide the context to analyze corporate communication practices from the initial uses of the Internet by corporations to the contemporary fragmented media environment"--
  note: Michael B. Goodman and Peter B. Hirsch.
  note: Includes bibliographical references and index.
  subject:
    topic: Communication in management
  subject:
    topic: Communication in organizations
  subject:
    topic: Communication in management
  subject:
    topic: Communication in organizations
  classification: HD30.3 .G6556 2019
  classification: 658.4/5
  identifier: 9781433165689
  identifier: 1433165686
  identifier: 9781433165634
  identifier: 1433165635
  identifier: 9781433165658
  identifier: 9781433165665
  identifier: 9781433165672
  identifier: 2019031306
  location:
    physical location: pda,print
  record info:
    record content source: DLC
    record creation date: 190912
    record change date: 20250318215447.7
    record identifier: in00004351246
    language of cataloging:
      language term: eng