Corporate communication : transformation of strategy and practice /
"Corporate Communication: Transformation of Strategy and Practice takes advantage of the responses of Chief Communication Officers to the CCI Corporate Communication Practices and Trends Studies from 1999 to 2019 to explore the impact of these developmental phases: The Internet and Corporate We...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Peter Lang,
2019.
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| Subjects: |
| Summary: | "Corporate Communication: Transformation of Strategy and Practice takes advantage of the responses of Chief Communication Officers to the CCI Corporate Communication Practices and Trends Studies from 1999 to 2019 to explore the impact of these developmental phases: The Internet and Corporate Websites; Social Media in and out of Corporate Communication; Business Digitization; The aim of this exploration is to focus our understanding of the foundation on which the profession of corporate communication was established, and to provide the context to analyze corporate communication practices from the initial uses of the Internet by corporations to the contemporary fragmented media environment"-- |
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| Physical Description: | pages cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781433165689 1433165686 9781433165634 1433165635 |