http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
C. S. Lewis and the craft of communication
C. S. Lewis, author of The Narnia Chronicles, The Screwtape Letters and Mere Christianity, is arguably one of the best communicators of the twentieth century. During his lifetime, he was hailed for his talents as author, speaker, educator and broadcaster. He continues to be a best-selling author more than a half-century after his death. This book unlocks the secrets of C. S. Lewis's communication skill so that you can communication like Lewis. C. S. Lewis made many explicit observations about how to communicate effectively embedded in his writing and speaking. For the first time, this book comprehensively unveils Lewis's strategies about the craft of communication. A review of Lewis's work reveals five communication principles that explain his success as a communicator. Based on Lewis's advice about communication sprinkled throughout his work, the essence of being a skilled communicator is to be holistic, intentional, transpositional, evocative and audience-centered . These five principles are summarized by the acronym HI TEA. Dr. Steven A. Beebe, a nationally-recognized communication author and educator, uses Lewis's own words to present these five principles in an engaging and memorable way. The concluding chapter, " How to Communicate Like C. S. Lewis," offers specific techniques and strategies that Lewis uses that will help readers enhance the craft of communication. By applying Lewis's communication principles (what he said about communication-HI TEA) and emulating his techniques (how he communicated), you too can be a master communicator"--
The Case for C. S. Lewis as Master Communicator -- A Popular Communicator -- A Professional Communicator -- A Professor of Communication -- HI TEA : A Preview of Lewis's Communication Lessons -- The Making of a Master Communicator Lewis's Family : Flora, Albert, and Warnie -- The Education of a Master Communicator -- Boarding Schools -- Arthur Greeves : First Friend and Intimate Confidant -- The Great Knock -- Oxford and the Dreaming Spires -- The Great War -- Mrs. Moore and Lewis's Audience -- J. R. R. Tolkien : Oxford Friend and Colleague -- A Most Reluctant Conversion -- Surprised by Marriage : Finding Joy and Observing Grief -- A Well-Read Mind Awake -- C. S. Lewis's Big Ideas -- Longing : The Quest to Find Home -- The Tao: Universal Truth -- Christianity: Lewis's Primary Sense-Making Lens -- Language: Metaphorical Shaper of Thought and Meaning -- Summary: Lewis's Big Ideas -- Longing -- The Tao -- Christianity -- Language -- Holistic -- Principle One: Effective Communicators are Holistic -- One Style: Communicate for Both the Eye and the Ear -- Two Lewises : The Integration of Reason and Imagination -- Three Methods: The Integration of Rhetoric, Dialectic, and the Poetic -- Rhetoric -- Dialectic -- The Poetic -- Summary: The "H" of "HI TEA": The Principle of Being Holistic -- Intentional Principle Two: Effective Communicators Are Intentional -- Lewis's Meaning of Meaning -- Evidential Meaning -- Psychological Meaning -- Empirical (Symbolic) Meaning -- Master of Invention -- Clarity -- Style -- Summary: The "I" of "HI TEA": The Principle of Being Intentional -- Transpositional -- Principle Three: Effective Communicators Are Transpositional -- Translation: A Prelude to Transposition -- Transposition: From the Higher to the Lower, Richer to Poorer -- Visual Metaphor : The Technique of Transposition -- Summary: The "T" of "HI TEA" : The Principle of Transposition -- Evocative -- Principle Four: Effective Communicators Evoke Emotions -- Evoke by Selecting the Right Word -- Evoke by Comparison -- Evoke by Placing Us in the Middle of Things -- Evoke with Story -- Evoke with Myth -- Summary: The "E" of "HI TEA": The Principle of Evoking Emotions -- Audience-Centered Principle Five: Effective Communicators Are Audience-Centered -- Misanalysing His Audience: Learning from Communication Failures -- Editing for the Audience -- Relating to the Audience -- Speaking to an Audience -- Being a Good Audience Member -- Summary: The "A" of "HI TEA": The Principle of Being Audience-Centered -- How to Communicate Like C. S. Lewis -- How to Be Holistic -- Communicate for the Eye and the Ear -- Use Interesting and Varied Supporting Material -- Communicate to the Whole Mind -- How to Be Intentional -- Have Something to Say -- Develop a Clear Communication Objective -- Use Language Precisely -- How to Be Transpositional -- Use Comparisons Skillfully -- Communicate for the "Mind's Eye" -- Craft Effective Visual Metaphors -- How to Be Evocative -- Tell Stories -- Get Messages Out of People -- Master Nonverbal Communication Skills -- How to Be an Audience-Centered Communicator -- Enhance Your Credibility -- Select the Appropriate Communication Channel -- Analyze and Adapt to Your Audience -- Remember HI TEA -- Be a Holistic Communicator -- Be an Intentional Communicator -- Be a Transpositional Communicator -- Appropriately and Skillfully Evoke Emotion -- Be Audience-Centered.
Steven A. Beebe ; foreword by Jerry Root.
Includes bibliographical references and index.