Cover Image

Management and economics of communication /

This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication.

Bibliographic Details
Other Authors: Rimscha, Bjørn von, 1978- (Editor), Kienzler, Stephanie (Contributor)
Format: Book
Language:English
Published: Berlin ; Boston : De Gruyter, [2020]
Series:Handbooks of communication science ; v. 30.
Subjects:
Communication.
Communication > Economic aspects.

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