Management and economics of communication /
This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication.
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Berlin ; Boston :
De Gruyter,
[2020]
|
| Series: | Handbooks of communication science ;
v. 30. |
| Subjects: |
| Summary: | This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication. |
|---|---|
| Physical Description: | xi, 511 pages : illustrations ; 25 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 3110587165 9783110587166 |