Special events : creating and sustaining a new world for celebration /
Providing a comprehensive guide to understanding, planning, promoting and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on...
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons,
[2014]
|
| Edition: | Seventh edition. |
| Series: | Wiley event management series.
|
| Subjects: |
Table of Contents:
- Pt. 1. Sustainable event leadership. Welcome to a changing world
- Models of sustainable event leadership
- pt. 2. Event orchestration. Composing the event plan
- Human resources and time management
- Sustainable financial leadership
- pt. 3. Delivering on the promise. Vendor partners, contracts, and on-site production
- Marketing and integrated communications technology
- Risk management: health and safety, legal, and ethical safeguards
- pt. 4. Traditions and trends. Virtual events
- Career growth and sustainable development
- pt. 5. Best practices and real world event experiences. Global, national, regional, and local best practices in event leadership
- Twenty-five real-world event management experiences and mini-case studies.