Special events : creating and sustaining a new world for celebration /
Providing a comprehensive guide to understanding, planning, promoting and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on...
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| Format: | Book |
| Language: | English |
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Hoboken, New Jersey :
John Wiley & Sons,
[2014]
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| Edition: | Seventh edition. |
| Series: | Wiley event management series.
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| Subjects: |
| Summary: | Providing a comprehensive guide to understanding, planning, promoting and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management and the impact of social media on events and event marketing. Fifteen all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter. |
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| Item Description: | Previous editions have different subtitles. |
| Physical Description: | xxvi, 406 pages : illustrations (some color) ; 25 cm. |
| Bibliography: | Includes bibliographical references (pages 378-385) and index. |
| ISBN: | 9781118626771 111862677X |