Supply Chain Strategy at Zophin Pharma /

This new case study reviews supply chain strategy at Zophin Pharma, a major global generic drug manufacturer seeking to strengthen its presence in its domestic Indian national market. It reviews issues such as building effective local distribution channels, responding to tough price-based competitio...

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Bibliographic Details
Main Author: Munson, Chuck (Author)
Corporate Author: Safari, an O'Reilly Media Company
Format: eBook
Language:English
Published: PH Professional Business, 2013.
Edition:1st edition.
Subjects:
Online Access:Connect to this electronic resource

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520 |a This new case study reviews supply chain strategy at Zophin Pharma, a major global generic drug manufacturer seeking to strengthen its presence in its domestic Indian national market. It reviews issues such as building effective local distribution channels, responding to tough price-based competition, improving plant manufacturing performance, and more. Focusing on realistic issues and challenges, this case study offers exceptional value to both students and practitioners. Author: Arqum Mateen, Indian Institute of Management . 
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