Supply Chain Strategy at Zophin Pharma /
This new case study reviews supply chain strategy at Zophin Pharma, a major global generic drug manufacturer seeking to strengthen its presence in its domestic Indian national market. It reviews issues such as building effective local distribution channels, responding to tough price-based competitio...
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| Format: | eBook |
| Language: | English |
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PH Professional Business,
2013.
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| Edition: | 1st edition. |
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| Online Access: | Connect to this electronic resource |
| Summary: | This new case study reviews supply chain strategy at Zophin Pharma, a major global generic drug manufacturer seeking to strengthen its presence in its domestic Indian national market. It reviews issues such as building effective local distribution channels, responding to tough price-based competition, improving plant manufacturing performance, and more. Focusing on realistic issues and challenges, this case study offers exceptional value to both students and practitioners. Author: Arqum Mateen, Indian Institute of Management . |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (5 pages) |
| Format: | Mode of access: World Wide Web. |