| Summary: | Introducing service orientation as a vision and philosophy that can impact a business, this innovative new book equips the reader to: Best use technology resources to meet goals Unleash their "inner nerd" to embrace IT as part of their business as a whole Address the "mother of all business problems": inflexibility Know the technological factors that pressure a business to innovate Understand buzzwords with Jargon Watch sidebars Conversational in style and alternately irreverent, humorous, and intelligent in tone, authors Jason Bloomberg and Ronald Schmelzer senior analysts for highly respected IT advisory and analysis firm ZapThink offer a magna carta to CEO and small business owner alike that erases the line between business and technology toward a new service-oriented approach. How Service Orientation Will Change Your Business "The real value of this book is that it makes SOA and Web services, which are critical and business-transforming, crystal-clear to the layman, both business and IT leaders. The book stays focused on the real-world issues facing business and government institutions today. In an industry full of experts of many stripes, Ron and Jason are the real thing: savvy, experienced, and realistic. They have produced a must-read book for management." Paul Lipton, Senior Architect, Unicenter Web Services and Application Management Computer Associates "This is by far the finest publication on SOA of our time. From cover to back, Service Orient or Be Doomed! strips away the layers of confusion most IT stakeholders face when confronted with enterprise architecture, and illustrates pragmatic and practical paths towards a sustainable and efficient enterprise architecture. Both the technically savvy and the bean counters will enjoy this book that speaks to the critical points they need to understand." Duane A. Nickull Senior Standards Strategist, Adobe Systems, Inc. Chair, OASIS SOA Reference Model Technical Committee Vice chair, United Nations CEFACT (UN/CEFACT) "If you're looking for a guide that's based on reality, this is it. These guys know how you can service-orient your enterprise and have the best chance of success. This book is the best SOA tool you can buy. I'm recommending it to everyone." Dave Linthicum, CEO, BRIDGEWERX "Jason and Ron are experts on Service-Oriented Architecture (SOA) and have written the first book that is aimed at helping a nontechnical businessperson understand why the SOA computing revolution is critical ...
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