Positioning : The Battle for Your Mind /

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of...

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Bibliographic Details
Main Authors:	Ries, Al (Author), Trout, Jack (Author)
Corporate Author:	Safari, an O'Reilly Media Company
Format:	eBook
Language:	English
Published:	McGraw-Hill, 2001.
Edition:	1st edition.
Subjects:	Electronic books.
Online Access:	Connect to this electronic resource