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Positioning : The Battle for Your Mind /

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The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of...

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Bibliographic Details
Main Authors: Ries, Al (Author), Trout, Jack (Author)
Corporate Author: Safari, an O'Reilly Media Company
Format: eBook
Language:English
Published: McGraw-Hill, 2001.
Edition:1st edition.
Subjects:
Electronic books.
Online Access:Connect to this electronic resource

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