Social CRM : market research /

Social media and CRM data are potentially rich sources of market research data. Capabilities such as Facebook Graph hold the potential to enable us to know more about targeted groups of people than ever before, and some companies are leveraging their CRM data to make customer retention even more pre...

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Bibliographic Details
Main Authors: Finger, Lutz (Author), Dutta, Soumitra (Author)
Corporate Author: Safari, an O'Reilly Media Company
Format: eBook
Language:English
Published: O'Reilly Media, Inc., 2018.
Edition:1st edition.
Subjects:
Online Access:Connect to this electronic resource

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