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Jimmy Carter and the birth of the marathon media campaign /

With the rise of Jimmy Carter, a former Georgia governor and a relative newcomer to national politics, the 1976 presidential election proved a transformative moment in American history, heralding a change in terms of how candidates run for public office and how the news media cover their campaigns....

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Bibliographic Details
Main Author:	Roessner, Amber, 1980- (Author)
Format:	Book
Language:	English
Published:	Baton Rouge : Louisiana State University Press, [2020]
Series:	Media & public affairs.
Subjects:	Carter, Jimmy, > 1924- Presidents > United States > Election > 1976. United States > Politics and government > 1974-1977.

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