Lodish, L., Morgan, H., Archambeau, S., & Babin, J. (2015). Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company, Second Edition (2nd edition.). PH Professional Business.
Chicago Style (17th ed.) CitationLodish, Leonard, Howard Morgan, Shellye Archambeau, and Jeffrey Babin. Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company, Second Edition. 2nd edition. PH Professional Business, 2015.
MLA (9th ed.) CitationLodish, Leonard, et al. Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company, Second Edition. 2nd edition. PH Professional Business, 2015.
Warning: These citations may not always be 100% accurate.