McDonald, M., & Wilson, H. (2011). Marketing Plans: How to Prepare Them, How to Use Them, 7th Edition (7th edition.). Wiley.
Chicago Style (17th ed.) CitationMcDonald, Malcolm, and Hugh Wilson. Marketing Plans: How to Prepare Them, How to Use Them, 7th Edition. 7th edition. Wiley, 2011.
MLA (9th ed.) CitationMcDonald, Malcolm, and Hugh Wilson. Marketing Plans: How to Prepare Them, How to Use Them, 7th Edition. 7th edition. Wiley, 2011.
Warning: These citations may not always be 100% accurate.