Marketing Lessons from the Grateful Dead : What Every Business Can Learn from the Most Iconic Band in History /
The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, ac...
| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Wiley,
2010.
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| Edition: | 1st edition. |
| Subjects: | |
| Online Access: | Connect to this electronic resource |