APA (7th ed.) Citation

Scott, D., Halligan, B., & Halligan, B. (2010). Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History (1st edition.). Wiley.

Chicago Style (17th ed.) Citation

Scott, David, Brian Halligan, and Bill Halligan. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History. 1st edition. Wiley, 2010.

MLA (9th ed.) Citation

Scott, David, et al. Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History. 1st edition. Wiley, 2010.