rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing 3.0
    sub title: From Products to Customers to the Human Spirit
  name:
    name part: Kotler, Philip
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Kartajaya, Hermawan
    role:
      role term: author.
  name:
    name part: Setiawan, Iwan
    role:
      role term: author.
  name:
    name part: Safari, an O'Reilly Media Company
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: xx
    date issued: 2010
    edition: 1st edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (208 pages)
  abstract: Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
  note: Kotler, Philip.
  note: Electronic resource.
  note: Electronic reproduction. Boston, MA : Safari, Available via World Wide Web. 2010.
  note: Mode of access: World Wide Web.
  identifier: 9780470598825
  identifier: 9780470609798
  identifier: 0470598824
  identifier: https://proxy.library.tamu.edu/login
  record info:
    record creation date: 160813
    record change date: 20260128153152.0
    record identifier: in00004256445