JMP 13 Consumer Research /
JMP 13 Consumer Research focuses on analyses that help users observe and predict subject's behavior, particularly those in the market research field. The Uplift platform predicts consumer behavior based on shifts in marketing efforts. Learn how to tabulate and summarize categorical responses wi...
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| Format: | eBook |
| Language: | English |
| Published: |
SAS Institute,
2016.
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| Edition: | 1st edition. |
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| Online Access: | Connect to this electronic resource |
| Summary: | JMP 13 Consumer Research focuses on analyses that help users observe and predict subject's behavior, particularly those in the market research field. The Uplift platform predicts consumer behavior based on shifts in marketing efforts. Learn how to tabulate and summarize categorical responses with the Categorical platform. Factor Analysis rotates principal components to help identify which directions have the most variation among the variables. The book also covers Item Analysis, a method for identifying latent traits that might affect an individual's choices. And read about the Choice platform, which market researchers use to estimate probability in consumer spending. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (226 pages) |
| Format: | Mode of access: World Wide Web. |