Little Book of Big Packaging Ideas /

A volume "packed" with insight and ideas The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success.

Bibliographic Details
Main Authors: Fishel, Catharine (Author), Gordon, Stacey (Author)
Corporate Author: Safari, an O'Reilly Media Company
Format: eBook
Language:English
Published: Rockport Publishers, 2007.
Edition:1st edition.
Subjects:
Online Access:Connect to this electronic resource
Description
Summary:A volume "packed" with insight and ideas The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success.
Item Description:Electronic resource.
Physical Description:1 online resource (352 pages)
Format:Mode of access: World Wide Web.